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Advertising using Pay-Per-Click (PPC) such as Google Adwords or Yahoo! Sponsored Search (previously known as Overture) can be a very effective way or increasing sales or improving brand awareness.

An effect Pay Per Click stratedgy is an integral part of any effective overall seo plan. Even the most successfull of organically optimised companies usually incorporate a PPC component. Incorrectly used the Return on Investment can be modest or even poor, however the use of a cost effective PPC can bring substantial returns in a relatively short time.