search engine marketing

Pay Per Click (PPC) management or Pay-Per-Click campaign management in the process of managing your individual add campaigns as part of an overall strategy. When this is managed by an experienced 3rd party with the relevent skills and experience then this is classed as a managed service.

PPC management in the U.K is a relatively new concept, which although previously undertaken on an adhoc basis by Serch Engine Optimsation experts, is now an established SEO product set with defined processes and best practices set down by Google. Yahoo appear to be following the same route.

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